Researchers, lab directors, DNA analysts, and technicians working across Biotech/Pharma, Diagnostics, and Forensic industries are increasingly pressed to deliver faster, with less time and resources. They need a partner who can equip, guide, and maintain consistent results. 

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Position ThermoFisher Scientific as the leader in end-to-end products and services, by instilling

a feeling of trust, reliability, and emotional connection with those using these services. The overarching message: ThermoFisher understands genomics holds the key to unlocking human potential and can provide the accurate, consistent, proven technologies to help you reach it.

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I created the concept headline "The Power of Potential" which became the campaign theme and informed all messaging for subsequent headlines, body copy, and video below. It also was our starting point for developing the microsite user experience on their website. 
 

* This campaign boosted TFS's revenue by 10%, surpassing their Q3 goals by $1M

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